You’ve taken away the ambiguity for them, which will save them time and mental effort, and you’re also setting up the exchange to be as productive and efficient as possible.” Of course, he added, you should always aim to be kind and courteous. You’re teeing the recipient up to give you exactly what you want because they know exactly what that is. “Whatever the ask is, the best favor you can do for yourself is not to beat around the bush. Tim Herrera, founding editor of Smarter Living at The New York Times, recommends being straightforward and transparent to improve your chances of receiving a reply. Sending a vague (and all-too-common) “Can I pick your brain?” message isn’t going to be helpful. If you’re direct and specific as to what you’re asking and why you’re asking them, you will have created the perfect environment for a confident and thoughtful response.” “Assume that the person you’re reaching out to is busy and wants to give you the best advice possible. “Clarity is key when you’re performing cold outreach,” Cynthia Johnson, author of Platform: The Art and Science of Personal Branding, told me. Think deeply about the kind of guidance you want and then identify the most relevant person to approach. People aren’t employment oracles just waiting for your message soliciting their sage advice. If you are seeking advice on a career path or job change I recently reached out to experts, entrepreneurs, and authors who specialize in this area - from within my network and a few I wasn’t connected to - in order to learn more about formulating messages that:ī) Will resonate with recipients at any level But you can cut through the noise by employing research-backed approaches such as Cialdini’s principles of persuasion and by borrowing proven practices from both regular folks and industry leaders. No, there isn’t a simple playbook or shortcut. Now that you’ve identified what mistakes you’re making, let’s look at how you can overcome these and flip the odds in your favor. You’re not being persuasive enough: If you haven’t been able to convince the other person why you really want to connect with them, chances are they won’t respond.Still, many continue to approach total strangers in ways they’d never dare in person. You’re using an awkward tone: Sometimes even the best messages will be met with silence or ghosting. As entrepreneur Larry Kim has said: “What are the 11 most boring words in the English language? “ I’d like to add you to my professional network on LinkedIn.” Generic, non-personalized messages have a low probability of success. Your messages are weak: Being specific and sensitive is especially important in 2020, a year of upheaval and loss on many levels.No one will respond to “It would be good to connect with you,” unless they know what’s in it for them. You’re putting your own needs first: Don’t be self-serving.You don’t know what you want: Have you thought about why you’re reaching out to someone? Are you seeking more information about a role or company? A relationship that can grow? Or a lifeline to a potential future mentor or employer?.But first, let’s look at five common mistakes you might be making: If you’ve been hesitant to reach out to people on LinkedIn, or if you’ve been reaching out and not hearing back, there are strategies you can use to increase your chances. Other newsletters or opt out at any time by managing yourĬommon mistakes people make while networking on LinkedIn The problem is, while LinkedIn shows promise for early career professionals too, few are using it well - especially when it comes to outreach. Sure, it may lack the light-hearted user experience of other social platforms, but it offers the opportunity to track trends, make meaningful connections, and maintain a curated digital resume that recruiters and potential employers can easily access and review. LinkedIn may be your best shot at expanding your network while so many people are WFH. Still, effective networking online is key for young people seeking their next role - possibly a remote job, given broader industry trends and permanent WFH announcements from major companies like Facebook and Twitter. If networking isn’t at the top of your to-do list, it should be - unless you’re Beyoncé.įor those of us who aren’t Queen Bey, cultivating your network offers many benefits: greater learning opportunities, broader career prospects, access to leaders’ insights, and more immediate job options, among others.īut what previously took place face-to-face in local meetups, alumni gatherings, industry conferences, and happy hours is now largely confined to video due to the global pandemic.
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